Is there a defensible position here, or is the ground taken?
Before the programme or the competition opens, capability and demand are already concentrating somewhere. The question is whether there’s a gap you can hold — or a lane someone already owns.
Settled as the Market Entry Evidence PackA market-entry case is usually argued on ambition. What it needs is an evidenced read of where the capability already sits, where the demand is forming, and who holds the position you’re eyeing — on the record, not a forecast of who will win.
Whether the ground is open — or already held.
Typical reader: a strategy or corporate-development lead.
The programmes are being defined — and the routes in are narrowing.
A record civil order book of more than 15,000 aircraft is concentrating demand across the supply base, while the Defence Investment Plan adds £8.6bn of combat-air work routed through the new Edgewing joint venture (2 April 2026). Where the capability concentrates, and who already holds the lane, is being set now — fast enough that last year’s read is already stale. See what changed →